Don’t Build an App For No Reason In the article Never Get Involved in a Land War in Asia (or Build a Website for No Reason), Greg Storey gives a first hand account of a client meeting gone wrong. Storey gives a clear and concise definition of objective and strategy, two things that are essential when beginning development on an application. Take time to craft an objective and strategy for your project, otherwise you will find yourself/your company wasting time, and more importantly money. This article is a must read for entrepreneurs, project managers and anyone starting a new project. Be patient, be efficient with your time and money, and don’t build an app for no reason.